BMW Group India is expressing optimism about the future of the electric vehicle (EV) market in India, stating that the anticipated entry of global EV giant Tesla will contribute to the overall growth of the segment rather than posing a threat. According to Vikram Pawah, Managing Director and CEO of BMW Group India, increased competition in the EV space will ultimately benefit the entire ecosystem.
Speaking to the media, Pawah emphasized that BMW has a history of thriving in markets where multiple players are present. He stated that historically, the introduction of more competitors has led to market expansion, increased consumer awareness, and the development of better infrastructure. BMW believes that Tesla’s arrival will likely follow this trend in India.
BMW Group India has already demonstrated a strong commitment to the Indian EV market, having sold a significant number of electric vehicles across its BMW and MINI brands. The company has set an ambitious target of having 15% of its total sales in India come from EVs in 2025 and is reportedly on track to exceed this goal. This confidence in their own EV offerings, coupled with a positive outlook on market growth, underpins their welcoming stance towards Tesla’s entry.
Pawah highlighted that a larger pool of EV players will likely drive greater consumer interest in electric mobility, leading to more investment in charging infrastructure and a wider acceptance of EVs across the country. This collaborative growth, rather than a zero-sum competition, is what BMW anticipates.
In essence, BMW views Tesla’s impending entry not as a direct threat to their market share, but as a catalyst that will further energize the Indian EV landscape. By bringing its global brand recognition and technological prowess, Tesla is expected to attract more consumers to consider electric vehicles, ultimately expanding the pie for all players in the market, including BMW. This positive outlook suggests a maturing Indian EV market where collaboration and overall growth are prioritized over individual market share battles.